Applause

Applause helps manufacturers, retailers, and businesses with field sales teams drive the behaviours that directly influence results across their channels, from salespeople at points of sale and supermarket promoters to field representatives and indirect channel partners. Its platform encourages targeted behaviours, enables clear communication, engages teams, and drives performance in real time. Rather than relying on WhatsApp campaigns, PDF targets, or rewards limited to top performers, Applause gives every channel participant visibility of their targets, personalised challenges, updates through a centralised feed, and the ability to choose and receive rewards instantly.