Asaya

Asaya is a direct-to-consumer skincare brand focused on products formulated for melanin-rich skin and for treatment of hyperpigmentation across body and facial zones. Its portfolio includes cleansers, serums, spot treatments, moisturisers and sunscreens, with an emphasis on clinically-backed ingredient complexes for targeted pigment corrections and daily skin maintenance. The company builds distribution through ecommerce and quick-commerce platforms while offering product formulations aimed at problem-specific skincare outcomes.