BeFra

BeFra is a Mexico-based branded consumer products company that develops and markets home goods and beauty products through its direct-selling brands Betterware, Jafra and Tupperware. The company operates an asset-light model combining print catalogues and a digital social-selling platform to enable a large network of distributors and associates across Mexico, the United States and Latin America, providing merchandising, digital sales tools and operational support to Brand Partners.