CHINI KUM

CHINI KUM is an Indian beverage startup focused on zero-sugar, low-calorie drinks sweetened with stevia and monk fruit extract. The company launched carbonated and non-carbonated flavours such as lemon and mango and positions its products as lower-calorie alternatives to conventional sugar-based beverages. It uses direct-to-consumer channels including its own website and quick-commerce partners (Swiggy Instamart) to reach urban and Tier I customers, and emphasises rapid commerce distribution, product innovation, and wider retail availability as core go-to-market strategies.