Chupps

Chupps is an Indian direct-to-consumer footwear brand that designs and sells comfortable, casual open footwear—sliders, clogs, sandals and flip-flops—made using sustainable materials and production practices. The company emphasizes 100% vegan, plastic-free construction, natural rubber straps, anti-slip soles and anti-fade prints, and develops proprietary material technologies (True Zero) to enable rapid biodegradation and closed-loop recycling. Chupps targets style- and comfort-conscious consumers, especially Millennials and Gen Z, through its own ecommerce storefront, marketplaces and selective offline presence.