ClayCo

ClayCo Cosmetics is a direct-to-consumer skincare and personal care brand that blends ancient beauty rituals with modern formulations to offer affordable-luxury products. The brand’s flagship collection, "Rituals of Japan," uses traditional Japanese ingredients such as fermented rice, sake, azuki beans, ginseng and CICA across cleansers, masks, serums, moisturizers, sun care and ritual/gifting sets. ClayCo sells through its own e-commerce site and major online marketplaces, focusing on product-led brand building and curated global beauty ritual collections.