CureFit

CureFit operates a multi-channel health and fitness business that combines physical gyms, digital fitness apps, and D2C fitness apparel. The company runs the Cult.fit gym chain across multiple formats including company-owned, franchised and marketplace models, offers subscription-based workout classes, on-demand exercise content, and wellness services. It also sells branded fitness apparel and leverages a mix of direct sales and franchise partnerships to expand its consumer reach in urban markets.