Filli & Me

Filli & Me is a direct-to-consumer brand creating design-led accessories for young children, focused on ergonomics and comfort. Its flagship product, the HugBag, targets ages 2–8 with lightweight materials, customizable grips, and playful character-led design to ease transitions from home to school. The company emphasizes research-driven product development to reduce shoulder strain for children while offering premium, functional school accessories through brand-first retail channels.