Firi

Firi is a curated beauty and personal-care quick-commerce platform that uses AI-driven product analysis to shortlist a very small selection of high-repeat skincare, haircare and bodycare items. The company operates local fulfilment dark stores in Gurugram to enable rapid deliveries to time-sensitive urban shoppers — in some areas deliveries can take as little as nine minutes — and focuses on creating a reliable, opinionated catalogue that expands into adjacent beauty categories like makeup and fragrances.