Gooroo Credito

Gooroo Credito is a Brazilian fintech focused on payroll-deductible consumer credit (crédito consignado) for employed workers. The company targets employees of small and medium enterprises, including consumers with restricted credit histories, and combines a digital origination engine with physical storefronts. Its platform integrates Open Finance data and AI-driven risk models to assess borrower capacity quickly, while operating a phygital distribution strategy to serve customers across Brazil.