Grupo Flecha Amarilla

Grupo Flecha Amarilla is a Mexican transport and mobility company headquartered in León, Guanajuato. It operates intercity passenger bus services (including the Primera Plus brand), regional tourism and charter services, parcel and logistics operations, hotel and food service businesses, and franchise operations. The company focuses on providing safe, scheduled and tourism-oriented ground mobility across the central-west region of Mexico, complemented by logistics and hospitality services to serve both individual consumers and corporate clients.