IncNut Digital

IncNut Digital is a Hyderabad-based digital consumer company that operates D2C beauty and personal care brands including Vedix and SkinKraft, alongside content platforms such as StyleCraze and MomJunction. The firm runs a content-to-commerce model, using AI-powered diagnostics and digital surveys to assess users' skin and hair profiles and recommend personalised products. Its operating model combines editorial content, diagnostics and direct online retail to drive repeat purchase and customer engagement.