Innovist

A roll-up beauty and personal care startup operating consumer brands focused on the Indian market. Innovist manages a portfolio of direct-to-consumer and retail-facing labels across categories such as skincare, haircare and personal care under brands like Bare Anatomy, Chemist at Play, SunScoop and Vinci Botanicals. The company focuses on brand-building, product formulation, digital marketing, distribution and scaling niche local beauty labels to serve evolving Indian consumer preferences.