Leal

Leal is a Colombian retail technology startup that provides Leal 360, an AI-powered customer lifecycle and loyalty platform for retailers across Latin America. The platform centralizes POS and customer data (acting as a CDP), applies a decision engine to personalize and automate omnichannel campaigns (SMS, Email, WhatsApp), manages loyalty programs (points, cashback, discounts), and offers analytics to increase ticket size, purchase frequency, and customer lifetime value. Leal serves hundreds of retailers in LATAM, enabling data-driven marketing and customer engagement.