Nester

Nester employs ethnographic research, design desirability testing and functional prioritization surveys to design and sell value-driven small kitchen and home appliances for Indian urban consumers. The company focuses on usability and performance—addressing issues like plastic odour in air fryers, optimising water pressure in coffee machines, and improving control ergonomics—and brings branded, affordable appliances to market via digital channels and contract manufacturing targeted at millennials and Gen Z households.