Nothing Before Coffee

Nothing Before Coffee (NBC) is a Jaipur-founded quick-service coffee chain that operates company-owned, company-operated (COCO) cafés and a vertically integrated supply chain. The company sources and roasts beans in-house, distributes through a centralised warehouse, and operates retail cafés that target youth and community-focused retail in Tier-II and Tier-III cities. NBC is beverage-led—deriving the majority of revenue from drinks—while using a dedicated mobile loyalty app to drive repeat business and subscription-style offerings. The brand focuses on disciplined unit economics and rapid physical expansion, and it has begun international retail operations in Europe.