NowPurchase

NowPurchase operates a tech-first B2B procurement and production platform for metal manufacturers, providing a marketplace for metal scrap, alloys and additives alongside in-house scrap processing centres. The company offers a SaaS product, MetalCloud, that uses AI, computer vision and IoT to digitise shop-floor operations, deliver real-time quality intelligence, and optimise melt plans. Customer-facing services include a dedicated customer success manager, on-ground inspection and quality assurance teams, a WhatsApp bot for real-time price and stock discovery, inventory prediction tools, and flexible financing options to streamline purchase and cashflow for foundries and metalmakers across India.