Puresta

Puresta is an India-based beauty and personal-care company building a data-driven dermatology platform that combines AI diagnostics with dermatologist-formulated clinical products and direct-to-consumer delivery. The company offers personalized skincare regimens, real-time progress tracking and clinical validation driven by dermatology data. Puresta emphasizes cruelty-free, in-vivo testing on human volunteers, minimal active ingredient formulations to protect the skin barrier, and dermatologist guidance for long-term, outcome-focused skincare.