SuperK

SuperK is a franchised grocery retail chain focused on serving small-town India with a branded, organized shopping experience. The company operates compact 500–1,000 sq ft walk-in stores stocking roughly 2,500 SKUs and emphasizes hygienic, packaged staples and everyday essentials. SuperK differentiates through an integrated tech and supply-chain backbone that captures granular purchase-level data to personalise offers, gamify store partner performance, and optimise assortment and inventory for Tier-3 and below markets.