Uncover

Uncover provides a real-time marketing mix modeling (MMM) platform and analytics suite that integrates advertisers' data lakes, applies proprietary AI and statistical models, and delivers media-ROI measurement, forecasting, and automated media-allocation recommendations. The product includes high-frequency ROI measurement, an optimizer for channel allocation, API/data integrations, and conversational AI insights to help brands and agencies in practical media planning, incrementality testing, and campaign optimization across digital and offline channels.