Xtovia

Xtovia is a science-led premium haircare startup that develops research-backed products and proprietary formulations under its TriLayerX HairTech platform. The company offers a targeted four-step haircare regimen (spray, mask, shampoo, conditioner) designed to strengthen the hair core, repair damaged cuticles, and restore the hair's natural lipid barrier. Its development process includes extensive laboratory and clinical testing with over 1,500 formulation iterations, 35+ in‑vitro and clinical studies, 500+ consumer validations, and multiple global patent applications, with clinical tests showing higher efficacy versus leading international bond-repair brands.