Over the past decade, Briter has worked to make emerging markets easier to understand through research, data and analysis. We began with Africa, expanded our work across Asia, and over the last few years have invested significantly in Latin America. The more time we spent working with founders, investors, development finance institutions, corporations and governments across the region, the clearer it became that there was still a gap between the quality of the ecosystem itself and the way it is often understood internationally.

Our work at Briter has always been based on the idea that better information leads to better decisions. That means collecting data, producing independent research and building tools that reduce information asymmetries, but it also means creating opportunities for people working across these ecosystems to meet, exchange perspectives and build relationships. LoLa was created with that objective in mind.

The first edition of LoLa was held in London on 11 June and brought together leading voices across key themes shaping the region: the Latin America investment landscape, agrifood, climate, fintech, Brazil, scaling in Latin America, and gender and inclusion.